SELLER-LISTING PACKAGES
Why Sellers Choose
DF Real Estate &
Land Resources
Boutique, Client-First Focus — Boutique brokerage focused on You!
Proven Expertise — Over 25+ years of negotiation, marketing, and market leadership securing top-dollar deals.
Strategic Marketing—Cutting-edge tools to sell faster and higher.
Flexible Options — Pick the package that fits your needs and goals.
Local & Bilingual Advantage — We market to both English and Spanish-speaking buyers, doubling your home’s exposure.
Local Expertise — Deep roots in Central Virginia Communities.
Our goal is simple:
Sell your home faster, for more money,
with less stress.
Optional Add-On Services Available for All
Listing Packages:
*Buyer's Agent Commission Assistance
*Repair/Upgrade Coordination
Pre-Listing Home
*Inspection (Discounted Vendor Pricing)
*Professional Home Staging Consultation
DFREL's Listing Packages
Essential Listing Package
"Professional Exposure at an Unbeatable Value"
2% Commission Package:
*Professional MLS Listing on Central Virginia MLS, Realtor.com, Zillow, Homes.com, Redfin, and 100+ syndication sites
*Professional property photos (up to 15 images) *Listing description written by a marketing expert *Yard Sign Placement
*Lockbox Setup for Showings
*Basic Transaction Management
*Weekly Email Updates on Showings
*Contract Negotiation Support
✅ Perfect for sellers confident their home will sell fast but still want professional representation.
Enhanced Marketing Package
"Boost Your Listing, Maximize Your Exposure"
3% Commission Package:
Everything in the 2% Package plus:
*Full Professional Photography with Drone Aerial Shots (where allowed)
*3D Virtual Tour or Video Walkthrough (attracts out-of-state and busy buyers)
*Customized Social Media Campaigns (Facebook, Instagram, Google)
*Boosted Sponsored Ads to Target Buyers
*Featured Listing Placement on DFREL website
*Bi-Weekly Seller Market Report and Strategy Sessions
*Personalized Open House Coordination (1 hosted open house)
✅ Ideal for sellers who want stronger marketing visibility and higher buyer traffic.
Premium Seller Advantage Package
"Aggressive Marketing. Full-Service Representation. Maximum Price"
4% Commission Package:
Everything in the 3% Package plus:
*Customized "Coming Soon" Campaign before going live
*Targeted Email Blasts to Buyer Agents and VIP Homebuyer List
*Neighborhood Just Listed Postcards (printed & mailed)
*Professional Property Brochures for Showings
*Multiple Open Houses Scheduled
*Weekly Listing Performance Review + Strategy Adjustments
*Expert Negotiation for Price, Terms, and Inspection Repairs
*Dedicated Transaction Coordinator for Paperwork and Timelines
✅ Best for sellers who want to maximize their sale price and have a concierge-level service.
Full Luxury Listing Experience
"White-Glove Service for Extraordinary Properties"
6% Commission Package:
Everything in the 4% Package plus:
*Virtual Staging Package Included
*Cinematic Video Production with Lifestyle Storytelling
*Customized Property Website + YouTube Featured Video
*International Marketing Exposure (Luxury Portfolio, WSJ, Mansion Global)
*Targeted Ads to High Net Worth Buyers Nationwide
*Private VIP Broker Tour
*Custom Magazine-Quality Brochures
*Aerial Drone Video + Twilight Photography for Stunning Visual Appeal
*Bi-Weekly Personal Listing Review Meetings
*24/7 Access to Your Listing Agent via Direct Line *Post-Sale Concierge Service (Referrals for Movers, Decorators, Organizers, etc.)
✅ Designed for luxury, waterfront, equestrian, estate homes — and owners who expect exceptional, high-end service and global marketing exposure.